AgilityHealth - Saas Enterprise App


As the only Product / UX / UI Designer on the team, I personally crafted everything you see. I enhanced the user experience and interface by resolving usability issues, refining the visuals, and adding new features. My focus was on ensuring clarity, consistency, and incorporating user feedback to boost both usability and aesthetics. Through continual testing and iterative improvements, I made sure that the design effectively met user needs.

Client Feedback

“I have had the pleasure of working with Gil for the last four years and he has consistently demonstrated strong skills and expertise in user experience and interface design.”

Georgia Ouren

VP, Product Management

Final Results

The journey to improve the products experience

I embarked on a journey to enhance the product experience by conducting thorough user research to pinpoint pain points and areas for improvement. I iteratively designed and tested prototypes, incorporating user feedback and data-driven insights to refine the interface and functionalities. This process not only improved usability and engagement but also aligned the product more closely with the users' needs and expectations.

The Process
User Interviews

A research method I used to collect in-depth information on our users opinions, thoughts, experiences, and feelings. Conducted as a one-on-one conversation with existing users to understand their needs, experiences, and pain points.

Questions that explore both the effectiveness of the platform and the user experience.

1. How did you first learn about AgilityHealth?
This question helps understand the reach and effectiveness of marketing strategies.

2. Can you walk me through your initial setup and onboarding experience with the platform?
Insights into the onboarding process can reveal barriers or facilitators to early engagement.

3 . What are your primary goals when using AgilityHealth?
Understanding user intentions can help in aligning platform capabilities with user expectations.

4. How frequently do you use the platform, and for what specific activities?
This indicates user engagement levels and the platform's integration into daily workflows.

5. What type of data do you typically analyze using AgilityHealth?
Gathers details on the kinds of information users find valuable.
User Surveys

A research method I used to gather feedback about AgilityHealth. Questions cover key aspects of the platform's use, such as satisfaction, effectiveness, ease of use, and the utility of specific features like benchmarking data, providing a rounded view of user experience and platform impact.

Questions were designed to be straightforward and easy to answer to streamline data analysis.

1. How satisfied are you with the overall functionality of AgilityHealth?
Very Unsatisfied, Unsatisfied, Neutral, Satisfied, Very Satisfied

2. To what extent has AgilityHealth helped you improve team performance?
Not at All, Slightly, Moderately, Significantly, Completely.

3. How effective is AgilityHealth in enabling your organization to execute its strategy?
Not Effective, Slightly Effective, Moderately Effective, Very Effective, Extremely Effective

4. Rate the ease of use of the AgilityHealth platform.
Very Difficult, Difficult, Neutral, Easy, Very Easy

5. How often do you use the benchmarking data provided by AgilityHealth for decision-making?
Never, Rarely, Sometimes, Often, Always


I organized my research findings and created personas to helped provide detailed, user-centric insights that guided the creation of features and interfaces tailored to meet the specific needs, behaviors, and goals of different user segments. By grounding design decisions in personas, I was able to prioritize functionality, enhance user experiences, and ensure the product effectively solved real problems for its intended users, ultimately leading to increased user satisfaction and product success.

Defining the flow
I mapped out the sequence of interactions and transitions that users will experience as they navigate through the features and functionalities. By carefully orchestrating these flow, I ensured that users can intuitively move through the application, accomplishing tasks efficiently and effectively.
I provided a skeletal framework outlining the layout and structure of key interface elements without the distraction of visual design details. It helped me and stakeholders visualize the application's functionality and user interactions early in the design process, allowing for efficient iteration and alignment on the overall design direction.
Principles and Practices
Conducted a comprehensive design audit of the entire application to identify areas where design principles and best practices were overlooked. Additionally, I established a system of standards and a library of components. I created prototypes, gathered feedback, and employed an iterative process to ensure continuous improvement.
Forms and Registration
I prioritize creating intuitive and streamlined forms and registration processes to minimize friction and enhance user onboarding experiences. I focus on implementing clear labels, logical field organization, and progressive disclosure to ensure that forms are accessible and easy to complete for users of all technical levels.

Post Quantitative & Qualitative Feedback

This combination of positive qualitative and quantitative feedback underscores the success of the design overhaul in enhancing user experience, improving engagement, and contributing to the application's overall success.


Increase in assessment creation


Decrease in user support requests


Improvement in user retention rates post-launch


User Satisfaction

Users report a high level of satisfaction with the new interface, noting its ease of use and aesthetic appeal. They particularly appreciate the modern look and feel, stating it significantly improves their daily interaction with the software.


Improved Usability

Feedback from user testing sessions indicates that the intuitive layout and streamlined navigation have drastically reduced the learning curve for new users, while existing users have found it easier to discover and use advanced features.


Enhanced Engagement

Users have expressed that the real-time updates and responsive elements make the application more engaging. They enjoy the seamless experience across different devices, which encourages them to use the application more frequently and for longer periods.

Design System
I created a design system, which offered several benefits, including consistency across products and platforms, which enhanced user experience and strengthened brand identity. It streamlined the design process, enabling faster iteration and scalability as teams can reuse components and patterns. Additionally, it facilitated collaboration among designers and developers, fostering better communication and alignment towards common design goals.